I joined the JadeStart consulting program, and it was, without a doubt, the best decision I’ve ever made in my business. I own and operate a beauty and cosmetic tattoo salon in Wollongong, NSW, which I’ve had for seven years.
I initially reached out to Jade because business was slowing down, and it felt like every week, a new competitor was popping up. After years of doing the same thing, I had no real plan and didn’t know what was possible in my business. I wanted to be booked out again and have the income I wanted for my young family. I’m over the moon to say that I got all of that and more.
Jade's accounting background and incredible knowledge of Finance allowed me to raise my prices by a significant 42%. Initially, I wasn’t comfortable with this, but the experience Jade and Aaron brought to the table gave me the confidence to do it, and boy, am I glad I did! She also set targets for my team to achieve and helped me understand my numbers, which I always struggled with.
Aaron has a Masters in Business and personally trained my two staff members on client communication strategies to add more value to clients (and create more income). This started a positive change in my team, transforming their confidence and how they behaved in my business. It was also the start of me stepping up to become the leader I needed to be. My staff are now assets who are part of the culture that my business is known for, and we have the best vibe! I’m now spending more time at home being a Mum, confidently knowing my team is capable without me.
In relation to income increases, some of my notable year-on-year revenue increases were a 44.83% increase in income from October 2021 to October 2022 and an 80.46% increase in income from December 2021 to December 2022. Since completing the program, my income percentage has increased even further.
Jade is a qualified Lawyer. She helped me change the name of my business and secure trademarks for the new name. She also helped me secure my IP and navigate launching my brow product brand, Balté. Protecting my intellectual property is something I never would have considered until meeting Jade. Now, I have trademarks in place that protect my business name and products.
I was encouraged (Jade took me kicking and screaming) to enter awards as a PR strategy for my business. Long story short, I won International Brow Artist of the Year (Aaron predicted it!). Further, I entered and won a Local Business Award, and Jade flew to Woolongong to attend the awards nights - I won! It felt so good to share this moment with Jade and my team. It put my business on the map.
From this, I was interviewed on the radio, received an article in the local newspaper and was featured in an international publication for the brow industry, thanks to Jade’s connections and Aaron’s writing skills.
My business feels the follow-on effect of Jade and Aaron’s help daily. Simply put, I wouldn’t be in the position I am today without them. On top of this, they are just good people. They care deeply and invest themselves with genuine enthusiasm. Since completing the program, a friendship has flourished with my whole family. I can’t put into words the gratitude I have.
Thank you, Jade and Aaron!!